![]() And in case you forget, you can always read the names emblazoned on their hats. Crackle (the middle brother) always has a red-and-white striped cap, and Pop (the youngest) wears a shako or military hat. Snap (the original, and therefore the oldest brother) always wears a baker’s hat and a red scarf around his neck. ![]() Though the three characters we know and love today have undergone other makeovers over the years, they are immediately recognizable: no doubt a child growing up in the 50s would recognize the characters as they appear today. Since then, the characters have been redrawn by a number of commercial artists, including Don Margolis and Ted Carr. In 1949, the characters received their first major makeover: they became younger, they had smaller hats, and their large features were minimized (though they kept the long ears!). Snap, Crackle, and Pop were initially drawn as elderly gnomes, with large noses, ears, and hats. And so began the tradition of cereal box giveaways and promotional merchandise (regretfully, not as common today). These stories were so successful in marketing the product that the company decided to add coupons to the cereal box, which families could cut out and mail in to receive full-color detailed story and song booklets, stickers, prints, “stuffy dolls,” and more, all of which were illustrated-yes, you guessed it-by Grant. (And, in case you were wondering, he was paid handsomely for his work: up to $250 thousand.) In addition to drawing the characters, Grant illustrated nursery rhyme stories, which were added to the cereal packaging. His idea was immediately approved, and his talents were used up to 1941. Ayer, in 1933, with his illustration of three gnomes-Mr. It was Grant who approached Kellogg’s ad agency, N.W. Grant would pocket a very healthy $250,000 for his work. An original illustration of Snap, Crackle, and Pop drawn by creator Vernon Grant appeared in Liberty Magazine. The Snap, Crackle, and Pop gnomes, drawn by illustrator Vernon Grant, were initially used in ads and posters but soon started to appear on the side and back panels of the cereal box. The small illustrated gnome was soon joined by Crackle and Pop. The following year, in 1933, the first character made its debut: Snap, wearing the now-familiar baker’s hat and holding a wooden spoon. ![]() The words “Snap! Crackle! Pop!” first appeared in the product’s artwork later that year. From jingle to Snap! Crackle! Pop! artwork Sadly, the copywriter who initially coined the line “Snap! Crackle! Pop!” remains unknown to this day. The ad enticed young listeners with the line, “If you’ve never heard food talking, now is your chance.” What child wouldn’t want to hear their food talk? The radio ad aired during a program called The Singing Lady-unsurprisingly, sponsored by the Kellogg Company-thought to be America’s first radio program for children. ![]() The sound was used as a selling point for the first time in 1932, in a radio ad developed by the U.S. Marketing executives (and the discerning public) soon noticed the cereal made a particular sound when added to milk. Kellogg’s Rice Krispies was first introduced to the American public in 1928. And for a product that really has only one main ingredient in it, that’s pretty remarkable.īut did you ever wonder where and how these characters got their name? Kellogg’s Rice Krispies ![]() The characters behind Kellogg’s Rice Krispies cereal have stood the test of time and continue to promote the cereal to new consumers. In the history of famous threesomes in brand products, none come more readily to mind as Snap, Crackle, and Pop. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |